There are the schools of thought, summers, winters- And a whole host of other company's that will give you a list of colors based on their choices of comparison criteria. Metals, seasons, etc
While I will not say any of these are WRONG, they aren't always the ideal for everyone, and many of them leave a LOT of colors OFF the list as well. As I mentioned, burnt orange or even an orange/yellow coral- NOT on my list- But a pinky orange, or Copper- You BET I can and WILL wear that! Same for yellow, mustard- nope, but a gold, even an patina'd gold yes- and it looks fabulous!!!! Even an olive shade as long as it contains a lot of Gold.
Basically- UNDERTONE matters!
There are two schools of thought in choosing great colors- complimentary, split complimentary, and analogous colors. Simply put this means a color opposite your eye shade, skin tone etc- that is VERY distinctive- and makes each color appear more intense, or vibrant. split compliments are those colors next too (on the color wheel) the compliment of the initial color- example Blue: the compliment is orange, and the split compliments are red-orange, and yellow-orange. The analogous color to blue are those in the same general color are- Blue violet, and blue green.
For my example you can see that with my skin tone having more yellow (sallow) undertone- Choosing the analogous Yellow green, or yellow orange- s probably not going to be my best choice- BUT choosing the complimentary or split complimentary color of violet- either as eye shadow- or a blush with cooler blue/violet undertones is going to enhance my skin tone! Now as I move closer around the color wheel in shade choices toward the yellow- choosing the shades that veer more blue, or cool toned rather than warm or golden toned- are always going to be the choices that enhance my own coloring. It's really only the analogous colors that tend not to flatter my skin. (yellow-orange & Yellow-green)
As for eyes- well mine are brown- and lucky us- brown eyes can wear ANY color- as Brown is a combination of all three primaries- red, blue, and yellow. So I always look to my skin tone to determine what looks best- AND also do I want a bolder more dramatic look- so Complimentary it is! (today I have on Indigo-which is a matte violet blue- It makes my brown eyes look like melted chocolate.
And, conversely- that means brown can look fabulous on ANY color as well- it's simply a matter of finding the RIGHT shade. And when is doubt- choose a neutral, matte brown- like my shade Bittersweet-takes out the guess work AND browns are fabulous for pairing with your brighter colors to make the more wearable.
When I want a more subtle or even monochromatic look I reach for the pinky bronzes. By adding a bit of red to the coppery bronze (red-orange) shade- I add that extra warmth and brightness to my skin and eyes. One of my favorites is Glamorous- a cheek shade- but one that can be used all over! (any FFM shade is safe for eyes- and most are also lip safe!)
Now as a general guideline- for brown eyes- anything goes- so pay attention to your skin- if you have a lot of redness- stay away from colors with a lot of red tones. or undertones and instead look for bluer-cool toned shades.